Carrie Sellman

Building Your Business: Beautiful Cake Photography

Carrie Sellman

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  • In-depth Instruction; over 100 mins
  • On-demand video access anytime
  • Bonus downloadable PDF resources
  • Access to class Q&A
Meet your instructor, Carrie Sellman, founder and editor of The Cake Blog, and discover why taking good photographs is so important. Learn how simple styling, strong composition and smart post-processing launched her career as a blogger and has positively impacted countless cake careers without costing a fortune. Get started building an incredible portfolio, defining your personal photography style, and keeping track of all of your beautiful cakes after they have been eaten.
Carrie offers an overview of the gear you'll need, including great budget-friendly tips for using your smartphone and the fundamentals of working with a DSLR camera. See how to use DSLR manual settings to gain total control over your images. Learn how to make best use of some common accessories, including tripods, camera straps and external hard drives for storage, without breaking the bank.
Achieving beautiful lighting is one of the main challenges new photographers face. Carrie demonstrates some common mistakes and how to correct them. Discover the benefits of using natural light, where to find the best lighting in your home, and how to create indirect lighting effects to eliminate harsh tones. Then, discover how to use some simple materials to bounce your light to create even illumination for professional-looking results.
Create an intriguing environment for your photos with Carrie's tips on building a set to showcase your cakes. Learn how to put together a simple table using foam board, a tablecloth or a trendy DIY wooden pallet. Create backdrops from fabric, painted cardboard, vinyl and more! Then, discover the world of possibilities when it comes to props, many of which you may already have in your home, to create visual interest and mood.
Master the fundamentals of great composition as Carrie walks you through framing, using negative space in your pictures, angling your camera for endless perspective possibilities, and leveraging depth of field. Carrie's methods are geared towards minimizing imperfections and enhancing presentation so that you can showcase your decorating skills with clarity and ease.
Take your pictures to the next level with Adobe® Lightroom, a program that makes it simple to put on those final, professional touches. Carrie demonstrates how she adjusts exposure, alignment, tone and more as she takes you through the photo editing process. These great techniques are easy to apply to other photo editing tools as well, so no matter what program you decide to use, you'll be able to produce gorgeous results that will stun your clients!
 
 
6 Lessons
1  hrs 40  mins

Description

Set up captivating, share-worthy shots for every cake you make – no photography background required – with guidance from Carrie Sellman, the founder, and editor of The Cake Blog. Think like a photographer as you learn the basics of your camera, and get comfortable with terms like ISO, aperture, and shutter speed. Receive budget-friendly tips for snapping compelling shots with your smartphone. Illuminate your cakes beautifully with Carrie’s lesson on lighting. Build a set with simple materials to bring elegant ambiance to your photos. Master the fundamentals of great composition to highlight the strongest features of your decorating. Plus, make your favorite photos even better with editing techniques for Adobe® Lightroom and other programs. Attract more attention and clients as you take gorgeous cakes photos for your portfolio, website, social media, and more!

Carrie Sellman

Carrie Sellman is the founder and editor of The Cake Blog. Carrie's cakes and images have been featured on the websites of People, Today, Country Living, Glamour, Cosmopolitan, Seventeen, Real Simple, Redbook, DIY Network, TLC, The Cooking Channel and on numerous blogs. Her designs have also been published on the cover of Country Living magazine and in the pages of Brides magazine.

Carrie Sellman

Bonus materials available after purchase

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