How to Grow Your Cake Business (DVD + Streaming)

NOTE: If you’d like to purchase only the DVD for this class, you may do so through this link. (Please note, any class PDF materials are not on the DVD itself. You must have streaming access to download those materials associated with the class.)

Deciding on Your Niche (17:05)
Find out how to hone your niche by diving into some important details such as the kind of clients you want to cultivate, the projects you’re most passionate about, and your true-to-you aesthetic.

Growing Your Space (21:37)
Often, as businesses grow, they’re encouraged to change the physical space they occupy. But what’s the right choice for you: a home space or storefront? Michelle talks through key considerations for growing your space such as leasing, rent, insurance and more.

Strategic Marketing (41:46)
Many bakers are introverted by nature, and overcoming that to run a business can be challenging. In this lesson, Michelle shares how she worked through her shyness to become the face of her business, and how you can do the same. She also covers return on charitable giving, working for free and marketing strategies beyond social media.

Managing Time & Running Your Office (25:54)
Focus on time-management strategies as you learn how to determine your business hours and work more efficiently, as well as how and when to hire additional staff.

Boundaries & Mental Health (33:53)
Michelle wraps up class with one of the most important discussions: scheduling time off and setting boundaries. Plus, get answers to some of the most common questions she’s gotten throughout her career. You’ll be prepared for almost anything!

Michelle Green runs the Business of Baking blog and is a qualified pastry chef. She owned a custom baking company for more than 10 years, eventually selling her business to become a full-time mentor in the baking industry. Today, she consults for a number of baking businesses and contributes to publications and websites including Sweet Magazine, The Baking Sheet and CakesDecor. Michelle also teaches cake business classes around the world and is excited to bring her expertise to Craftsy.

How do I access the companion materials for my DVD class?
Come to Craftsy.com and log into your account using the username and password you set up when establishing your Craftsy account or purchasing your DVD. In your “My Account” area, select the “Classes” content. On this page, you’ll see all classes you’ve purchased from Craftsy. Simply select the desired class from your content list, and you’ll be presented with your selected class page. From the class page you can easily view, download or print the companion class materials, which are in the “Bonus Materials” tab on the class page. You can log in any time, and download or print the companion materials as many times as you like. Companion class materials are not shipped in the mail with your DVD, and must be accessed on Craftsy.com.

How do I stream my class on Craftsy.com?
Come to Craftsy.com and log into your account using the username and password you set up when establishing your Craftsy account or purchasing your DVD. In your “My Account” content, select the desired class. Stream the video on-demand from the class page any time you like; your viewing access is unlimited. You can stream your class from any computer, tablet or mobile device with Internet access.

Do I have to purchase a Craftsy Membership to get my class?
No, you do not. Every DVD purchased on Craftsy.com includes both the physical DVD in the mail and unlimited on-demand streaming access at Craftsy.com. These benefits are yours with or without a Craftsy membership.

Are DVDs included in a Craftsy Membership?
No, they are not. DVDs can only be purchased on an individual basis and are not included in Craftsy memberships. For non-members, DVDs are a flexible way to purchase only the classes you love best. For members, DVDs are a great choice to build an at-home library you can keep forever and enjoy any time, with or without Internet access.

Do you ship internationally?
Yes, we do ship most physical products, including DVDs, to several International destinations. In addition to the USA and Canada, we ship to Australia, Brazil, India, Israel, Mexico, New Zealand, South Africa, and most Western European countries. If you live outside these countries, you can still purchase digital items including memberships, individual streaming classes, and pattern downloads.

Do your DVDs work on international players?
Yes, our DVDs should be compatible with any DVD player in use today. All our videos have been created with all current Region Codes (1, 2, 3, 4, 5, 6, and 8). If you have trouble viewing a DVD purchased from Craftsy.com, please contact Customer Service.

What is your return policy?
We want to be sure you’re satisfied. If you have trouble playing your DVD, if the content is not correctly presented on the DVD, or you are dissatisfied with the content of your class, we will work with you. Contact Craftsy customer service via email or phone. Upon your request, and upon your return of the DVD to us, we will refund your purchase price or send you another DVD to replace a damaged or incorrect DVD, whichever is your preference. If you do receive a full refund, your streaming video class will also be removed from your Craftsy account, so on-demand video access will no longer be available to you.