How to Grow Your Cake Business DVD


Item: W0206R


So you started your own cake business — now what? Keep your company moving in the right direction with expert guidance from baking business consultant Michelle Green. From growing your physical space to strategic marketing to lifestyle considerations and more, Michelle will help you make the right decisions for your specific business.

NOTE: Any PDF materials associated with this class are not provided with the DVD-only purchase. You must have streaming access to download those materials. To purchase the combination DVD + Streaming form of this class, click here.

Class Sessions

Grow or Stop: The Lifecycle of a Business (19:24)
Get started as Michelle helps you identify your next steps and work through some different ways that you can achieve them. You’ll learn how to determine what you really want, and come to terms with the fact that more success often equals less cake!

Deciding on Your Niche (17:05)
Find out how to hone your niche by diving into some important details such as the kind of clients you want to cultivate, the projects you’re most passionate about, and your true-to-you aesthetic.

Growing Your Space (21:37)
Often, as businesses grow, they’re encouraged to change the physical space they occupy. But what’s the right choice for you: a home space or storefront? Michelle talks through key considerations for growing your space such as leasing, rent, insurance and more.

Strategic Marketing (41:46)
Many bakers are introverted by nature, and overcoming that to run a business can be challenging. In this lesson, Michelle shares how she worked through her shyness to become the face of her business, and how you can do the same. She also covers return on charitable giving, working for free and marketing strategies beyond social media.

Managing Time & Running Your Office (25:54)
Focus on time-management strategies as you learn how to determine your business hours and work more efficiently, as well as how and when to hire additional staff.

Boundaries & Mental Health (33:53)
Michelle wraps up class with one of the most important discussions: scheduling time off and setting boundaries. Plus, get answers to some of the most common questions she’s gotten throughout her career. You’ll be prepared for almost anything!

Your Instructor

Michelle Green

Michelle Green runs the Business of Baking blog and is a qualified pastry chef. She owned a custom baking company for more than 10 years, eventually selling her business to become a full-time mentor in the baking industry. Today, she consults for a number of baking businesses and contributes to publications and websites including Sweet Magazine, The Baking Sheet and CakesDecor. Michelle also teaches cake business classes around the world and is excited to bring her expertise to Craftsy.


How will I receive my DVD class?
Your class DVD will be shipped in the mail using the address you provide at checkout. You will not have streaming access to this class in your Craftsy Account unless you purchase(d) it separately. If you’d like to own this class in BOTH on-demand streaming form and DVD, we recommend you purchase that combination item on Craftsy.com.

Will the companion materials come with my DVD class?
Any downloadable class PDF materials are not included on the DVD, so you will not have access to those materials. While the video instruction on your DVD is complete, you must have streaming access to download the PDF materials associated with the class. You can purchase streaming access or a combination DVD + Streaming access on Craftsy.com.

Do I have to purchase a Craftsy Membership to get my class?
No, you do not. Every DVD-only class purchased on Craftsy.com includes the physical DVD in the mail. The physical disc(s) are yours to keep forever, with or without a Craftsy membership.

Are DVDs included in a Craftsy Membership?
No, they are not. DVDs can only be purchased on an individual basis and are not included in Craftsy memberships. For non-members, DVDs are a flexible way to purchase only the classes you love best. For members, DVDs are a great choice to build an at-home library you can keep forever and enjoy any time, with or without Internet access.

Do you ship internationally?
Yes, we do ship most physical products, including DVDs, to several International destinations. In addition to the USA and Canada, we ship to Australia, Brazil, India, Israel, Mexico, New Zealand, South Africa, and most Western European countries. If you live outside these countries, you can still purchase digital items including memberships, individual streaming classes, and pattern downloads.

Do your DVDs work on international players?
Yes, our DVDs should be compatible with any DVD player in use today. All our videos have been created with all current Region Codes (1, 2, 3, 4, 5, 6, and 8). If you have trouble viewing a DVD purchased from Craftsy.com, please contact Customer Service.

What is your return policy?
We want to be sure you’re satisfied. If you have trouble playing your DVD, if the content is not correctly presented on the DVD, or you are dissatisfied with the content of your class, we will work with you. Contact Craftsy Customer Service via email or phone. Upon your request, and upon your return of the DVD to us, we will refund your purchase price or send you another DVD to replace a damaged or incorrect DVD, whichever is your preference.