How to Teach It
Gwen Bortner
Class Preview
1:03
- In-depth Instruction; over 184 mins
- On-demand video access anytime
- Bonus downloadable PDF resources
- Access to class Q&A
Meet Gwen Bortner
7:23
Meet your instructor, Gwen, and learn about the Craftsy platform.
The Business of Teaching
20:52
Learn about the business aspects of teaching. Gwen goes over the teaching agreement, options for charging fees and how to balance teacher-shop owner responsibilities.
Class Development
15:17
Gwen discuss the importance of class development. You'll learn about choosing a topic and length, as well as customizing your class for specific audiences.
Project Development
18:27
Discover the importance of creating a class project that is engaging and achievable. Gwen offers several real-world examples for a variety of crafts as well as numerous tips and invaluable advice.
Marketing
14:27
Get the marketing tips and techniques you need to successfully promote your classes. Gwen walks you through the ins and outs of cover letters, resumes, recommendations and presentation.
Teaching Logistics
22:23
Walk through the logistics of teaching your class -- from charts and kits to teacher evaluations with Gwen's step-by-step guidance.
Personal Best Practices
16:26
Gwen guides you through developing your personal best practices as she discusses what to wear while teaching as well as time-management tips.
Best Practices in the Classroom
26:45
Enhance your students' experiences with Gwen's help. Learn how to effectively and efficiently manage a classroom. Also get tips for fielding questions!
Going National
17:42
Do you want to take your teaching to the next level? Gwen tells you how!
Tips for Shop Owners
23:32
Gwen turns the table and offers advice to shop owners who want to hire and promote instructors. Even if you don't have a shop, understanding these owners' business needs will make you a more successful teacher.
Whether you’re a quilter looking to build your stash with a little extra cash or an established professional crafter hoping to teach at international conventions, this class will help polish your pedagogical approach. You’ll learn how to develop a craft class with your particular audience in mind, establish your class rates and fees, choose a class project and communicate clearly with your students. Gwen, a Craft Yarn Council Certified Teacher, also offers valuable tips and techniques on how to market your class and build solid business relationships with craft stores. Her passion for instruction will help guide you through the practical considerations of becoming an instructor on the local, regional and national levels. She also offers advice to retail craft shops wanting to attract more customers by offering in-store crafting classes.
Gwen Bortner
Gwen Bortner is the author of Entrée to Entrelac, and a popular teacher and designer. She's been published in Knitter's Magazine, Creative Knitting and lots of other places. You can find Gwen's patterns, books, classes and thoughts on life on her website, Knitability, and her blog, The Same Stitch. When she's not on the road, she lives with her husband, Arlis, in Le Grand, Calif., in a farmhouse built in 1902 by her great-grandfather.
Bonus materials available after purchase