How to Start Your Cake Business
Michelle Green
Class Preview
1:46
- In-depth Instruction; over 110 mins
- On-demand video access anytime
- Bonus downloadable PDF resources
- Access to class Q&A
Do I or Don't I? (Taking the Plunge)
20:41
Meet your instructor, former business owner and cake business mentor Michelle Green, who is here to help you start your journey to own your own cake business. In this lesson, Michelle will help you determine what going into business will mean for you and help you set your own goals for success.
Getting Started: Building Your Foundation
10:58
Take stock of your cake decorating skills and business prowess as Michelle offers you practical advice to help you bridge the gap between where you are and where you want to be. Then, start realizing your dream as Michelle shares her top do's and don'ts for naming your business.
Getting Established (& the Legal Stuff)
15:14
Every business needs a little startup money, and in this lesson you'll discover the multitude of places you can find it. Learn why it's important to open a separate bank account for your business and then take note as Michelle helps you to make sure your business is legal.
Getting Ready for Orders
8:34
Now that the framework is in place for your business, it's time to prepare for orders! Learn how to determine which tools are absolutely must-haves and which ones you can do without. Then, make sure you have everything in place to take your first order.
Introduction to Marketing: Building a Local Network
19:29
Turning on the open sign doesn't mean you've made it. Discover how important physical marketing is as Michelle shares highly effective methods for getting your name out in your community. From tried-and-true strategies to creative marketing, you'll find the strategy the right for you.
Introduction to eMarketing: Building an Online Network
13:05
Virtual marketing can lead to real results. Learn how to stake your claim online and what you need in your digital portfolio and on your website. Then learn how to evaluate whether you're reaching the right customers and use Michelle's handy social-media calendar to maximize your audience.
Introduction to Pricing
21:21
Arguably the most challenging part of opening a cake business is deciding what to charge for your work. Michelle breaks down all of the elements that go into pricing cake and offers pragmatic guidance for helping you ask for what you're worth.
Build a successful business that’s as renowned for its wonderful customer service as it is for its beautiful cakes. To begin, business consultant Michelle Green helps you determine what going into business for yourself means to you. Then, she shares top dos and don’ts for picking just the right name. Plus, explore a multitude of places you can find startup money, and find out how to build a strong financial and legal foundation for your business. Next, prepare for your first orders and learn everything you need and don’t need to get started. Moving on, Michelle shares her highly effective marketing methods and helps you find one that fits your business perfectly. She also breaks down digital marketing to help attract customers to your site and keep them there. Last, learn how to tackle one of the toughest parts of opening your business: determining how much to charge for your cakes!
Michelle Green
Michelle Green runs the Business of Baking blog and is a qualified pastry chef. She owned a custom baking company for more than 10 years, eventually selling her business to become a full-time mentor in the baking industry. Today, she consults for a number of baking businesses and contributes to publications and websites including Sweet Magazine, The Baking Sheet and CakesDecor. Michelle also teaches cake business classes around the world and is excited to bring her expertise to Craftsy.
Bonus materials available after purchase