How to Start a Machine Embroidery Business
Marie Zinno
Class Preview
0:47
- In-depth Instruction; over 101 mins
- On-demand video access anytime
- Bonus downloadable PDF resources
- Access to class Q&A
Business Basics
12:41
Meet embroidery business owner Marie Zinno as she previews the topics covered in class. Gain insight into important decisions you'll face before opening a business. Marie discusses the pros and cons of working from home versus opening a storefront. Plus, get tips on selecting the perfect name and registering your company.
Choosing a Machine
16:58
Need advice on choosing the right machine? Marie guides you through the process. You'll gain familiarity with three different types of machines: single-needle; multi-needle, single-head; and multi-needle, multi-head. In addition, Marie highlights the pros and cons of each machine and demonstrates how they work.
Ordering Blanks & Keeping Inventory
17:57
Gain a wealth of information on purchasing and keeping inventory. Marie shares her expertise on everything from finding reputable vendors and setting up wholesale accounts, to tracking your order history. You'll also discover invaluable tips for creatively customizing your products to target different customers.
Pricing Embroidery & Taking Orders
10:15
Learn a simple formula for pricing your items. Marie breaks down the process of developing a price sheet into easy-to-manage steps. Then, find out the best methods for taking orders of any size. Marie also offers expert advice on handling -- and fixing -- mistakes.
Customizing & Bundling
19:48
Get inspired by the wide range of products you can create with embroidery. You'll discover innovative ways to create unique gifts using similar designs. Watch and learn how to embroider hard-to-hoop items such as hats, towels and cosmetic cases. Plus, get tips on attractive ways to package your products.
Organize Your Studio
9:25
Create a personalized workspace that fits your needs. Learn how to design a simple layout on graph paper, then get helpful tips and advice on meeting with clients and organizing your orders. Marie also outlines a variety of efficient ways to arrange and store all your supplies.
Promoting Your Business
13:32
Get the word out about your business! Marie gives in-depth instruction on how to cross-market with other local businesses. You'll discover how to show off your embroidery by hosting an open house. In addition, find out Marie's tips for effectively using social media to promote and share your work.
Have you ever dreamed of turning your passion into a profession? Find out how easy it can be when you join owner of Sew Creative Embroidery, Marie Zinno, and learn how to start your embroidery business. During class, you’ll get comfortable with the day-to-day of running shop as Marie shows you how to think in the business mindset. Together, you’ll cover the pros and cons of working from home, and Marie will share advice for decisions you’ll have to make along the way – such as picking a business name. Learn what you need to know to choose between a single or multi-needle machine, manage inventory effectively and set prices to turn a profit. Plus, get tips for hooping best-sellers, and learn Marie’s easy methods for promoting your business, whether youÂ’re partnering with local shops or making a buzz on social media!
Marie Zinno
Marie Zinno is the owner and operator of a successful machine embroidery business, Sew Creative Embroidery, which specializes in embroidered gifts and commercial orders. Marie regularly contributes to popular magazines such as Designs in Machine Embroidery and Stitches. She is also the author of multiple books including Machine Embroidery for Babies and Tots, Machine Embroidered Monograms for the Home and Organize Your Studio in Six Easy Steps.
Bonus materials available after purchase