special offer for craftsy.com members only

dvd

How to Start Your Cake Business DVD

$29.99

W0204R

Description

Build a successful business that’s as renowned for its wonderful customer as it is for its beautiful cakes. To begin, business consultant Michelle Green helps you determine what going into business for yourself means to you. Then, she shares top dos and don’ts for picking just the right name. Plus, explore a multitude of places you can find startup money, and find out how to build a strong financial and legal foundation for your business. Next, prepare for your first orders and learn everything you need —and don’t need to get started. Moving on, Michelle shares her highly effective marketing methods and helps you find one that fits your business perfectly. And, she breaks down digital marketing to help attract customers to your site and keep them there. Plus, learn how to tackle the toughest part of opening your business, determining how much to charge for your cakes!

NOTE: Any PDF materials associated with this class are not provided with the DVD-only purchase. You must have streaming access to download those materials. To purchase the combination DVD + Streaming form of this class, click here.

Class Sessions

Do I or Don’t I? (Taking the Plunge) (20:41)
Meet your instructor, former business owner and cake business mentor Michelle Green, who is here to help you start your journey to own your own cake business. In this lesson, Michelle will help you determine what going into business will mean for you and help you set your own goals for success.

Getting Started: Building Your Foundation (10:58)
Take stock of your cake decorating skills and business prowess as Michelle offers you practical advice to help you bridge the gap between where you are and where you want to be. Then, start realizing your dream as Michelle shares her top do’s and don’ts for naming your business.

Getting Established (& the Legal Stuff) (15:14)
Every business needs a little startup money, and in this lesson you’ll discover the multitude of places you can find it. Learn why it’s important to open a separate bank account for your business and then take note as Michelle helps you to make sure your business is legal.

Getting Ready for Orders (8:34)
Now that the framework is in place for your business, it’s time to prepare for orders! Learn how to determine which tools are absolutely must-haves and which ones you can do without. Then, make sure you have everything in place to take your first order.

Introduction to Marketing: Building a Local Network (19:29)
Turning on the open sign doesn’t mean you’ve made it. Discover how important physical marketing is as Michelle shares highly effective methods for getting your name out in your community. From tried-and-true strategies to creative marketing, you’ll find the strategy the right for you.

Introduction to eMarketing: Building an Online Network (13:05)
Virtual marketing can lead to real results. Learn how to stake your claim online and what you need in your digital portfolio and on your website. Then learn how to evaluate whether you’re reaching the right customers and use Michelle’s handy social-media calendar to maximize your audience.

Introduction to Pricing (21:21)
Arguably the most challenging part of opening a cake business is deciding what to charge for your work. Michelle breaks down all of the elements that go into pricing cake and offers pragmatic guidance for helping you ask for what you’re worth.

Your Instructor

Michelle Green

Michelle Green runs the Business of Baking blog and is a qualified pastry chef. She owned a custom baking company for more than 10 years, eventually selling her business to become a full-time mentor in the baking industry. Today, she consults for a number of baking businesses and contributes to publications and websites including Sweet Magazine, The Baking Sheet and CakesDecor. Michelle also teaches cake business classes around the world and is excited to bring her expertise to Craftsy.

FAQ

How will I receive my DVD class?
Your class DVD will be shipped in the mail using the address you provide at checkout. You will not have streaming access to this class in your Craftsy Account unless you purchase(d) it separately. If you’d like to own this class in BOTH on-demand streaming form and DVD, we recommend you purchase that combination item on Craftsy.com.

Will the companion materials come with my DVD class?
Any downloadable class PDF materials are not included on the DVD, so you will not have access to those materials. While the video instruction on your DVD is complete, you must have streaming access to download the PDF materials associated with the class. You can purchase streaming access or a combination DVD + Streaming access on Craftsy.com.

Do I have to purchase a Craftsy Membership to get my class?
No, you do not. Every DVD-only class purchased on Craftsy.com includes the physical DVD in the mail. The physical disc(s) are yours to keep forever, with or without a Craftsy membership.

Are DVDs included in a Craftsy Membership?
No, they are not. DVDs can only be purchased on an individual basis and are not included in Craftsy memberships. For non-members, DVDs are a flexible way to purchase only the classes you love best. For members, DVDs are a great choice to build an at-home library you can keep forever and enjoy any time, with or without Internet access.

Do you ship internationally?
Yes, we do ship most physical products, including DVDs, to several International destinations. In addition to the USA and Canada, we ship to Australia, Brazil, India, Israel, Mexico, New Zealand, South Africa, and most Western European countries. If you live outside these countries, you can still purchase digital items including memberships, individual streaming classes, and pattern downloads.

Do your DVDs work on international players?
Yes, our DVDs should be compatible with any DVD player in use today. All our videos have been created with all current Region Codes (1, 2, 3, 4, 5, 6, and 8). If you have trouble viewing a DVD purchased from Craftsy.com, please contact Customer Service.

What is your return policy?
We want to be sure you’re satisfied. If you have trouble playing your DVD, if the content is not correctly presented on the DVD, or you are dissatisfied with the content of your class, we will work with you. Contact Craftsy Customer Service via email or phone. Upon your request, and upon your return of the DVD to us, we will refund your purchase price or send you another DVD to replace a damaged or incorrect DVD, whichever is your preference.

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