So you started your own cake business — now what? Keep your company moving in the right direction with expert guidance from baking business consultant Michelle Green. From growing your physical space to strategic marketing to lifestyle considerations and more, Michelle will help you make the right decisions for your specific business.
Class Sessions
Grow or Stop: The Lifecycle of a Business
19:24
Get started as Michelle helps you identify your next steps and work through some different ways that you can achieve them. You'll learn how to determine what you really want, and come to terms with the fact that more success often equals less cake!
Deciding on Your Niche
17:05
Find out how to hone your niche by diving into some important details such as the kind of clients you want to cultivate, the projects you're most passionate about, and your true-to-you aesthetic.
Growing Your Space
21:37
Often, as businesses grow, they're encouraged to change the physical space they occupy. But what's the right choice for you: a home space or storefront? Michelle talks through key considerations for growing your space such as leasing, rent, insurance and more.
Strategic Marketing
41:46
Many bakers are introverted by nature, and overcoming that to run a business can be challenging. In this lesson, Michelle shares how she worked through her shyness to become the face of her business, and how you can do the same. She also covers return on charitable giving, working for free and marketing strategies beyond social media.
Managing Time & Running Your Office
25:54
Focus on time-management strategies as you learn how to determine your business hours and work more efficiently, as well as how and when to hire additional staff.
Boundaries & Mental Health
33:53
Michelle wraps up class with one of the most important discussions: scheduling time off and setting boundaries. Plus, get answers to some of the most common questions she's gotten throughout her career. You'll be prepared for almost anything!
Your Instructor
Michelle Green
Michelle Green runs the Business of Baking blog and is a qualified pastry chef. She owned a custom baking company for more than 10 years, eventually selling her business to become a full-time mentor in the baking industry. Today, she consults for a number of baking businesses and contributes to publications and websites including Sweet Magazine, The Baking Sheet and CakesDecor. Michelle also teaches cake business classes around the world and is excited to bring her expertise to Craftsy.
Bonus Material
How to Grow Your Cake Business - Class Materials
Bonus Materials available for download after purchase.
FAQs
Can I purchase a class to keep in my collection?
Yes, we do have a Shop where you can purchase classes to keep. Our Shop items are located under the Shop Tab.
How do I know what the Class covers?
Every Class has a free Preview video you can watch, to give you a flavor of the Instructor and the skills or project that will be covered. In addition, the Overview tab includes a thorough written description of the Class. And finally, each Class Session has a brief written summary of the content in that Session, including the length of each Session video. You will get a good feel for the Class content by reviewing these resources.
Do I have to be a Member of Craftsy to purchase a Class?
No you don’t. While Premium Members will receive regular offers for special deals on Craftsy content, Classes are not reserved exclusively for Members. If you buy a Class as a non-member, we’re sure you’d also enjoy having access to our full library of great projects and articles as a Member, so give it a try.
How do I purchase a Class?
First you should decide that the Class is what you want. Review the Class Preview video and the various written descriptions of the Class and each Session before you purchase, so you have a good understanding of the Class content. When you’re ready to purchase and gain access to the Class, simply click the “Add to Cart” button, and proceed through the Checkout process.
How do I access/view my Class?
Once you’ve paid, you can access/view your Class by going to the MY ACCOUNT section of Craftsy. The MY ACCOUNT link is in the upper right-hand area of the website. Within your MY ACCOUNT, a section labeled “My Content” is where the class you purchased will appear, including a link to watch the video of your Class. You’ll also receive an email confirmation after your purchase, which will include a link to view your Class. You can access your Class as many times as you wish, and you’ll never lose access to your Account information. Just be sure to “Log In” for access to MY ACCOUNT.
Do I have to take the Class right away?
No. Any Class you buy will be accessible to you always. You can view your Class whenever you want, and you can view individual Sessions in whatever order you like.
Is there a limit on the times I can view my Class?
No. Your access never expires. You can view any Class you purchase as many times as you want, whenever you want.
Can I view a Class on my tablet device or mobile phone?
No problem. Most newer-model smartphones or other mobile/tablet devices with an internet connection are able to play the Class videos. Simply Log In to Craftsy, and you can view any Class you’ve bought through the MY ACCOUNT section. Or, you can click on the “View Class” link within the email confirmation you’ll receive upon your purchase.
How do I get access to the Bonus Materials for the Class?
Until you purchase a Class, the Bonus material (any extra videos, download materials, etc.) will not be accessible. Once you purchase a Class, and go to view your Class, each individual Bonus element is accessible by simply clicking on each item. You’ll find the Bonus Materials directly below your main Class viewer frame. You can access the bonus materials as many times as you like and/or save them to your device.
How does the Class Q&A Resource benefit work?
Once you purchase any Class, within the Class viewing page, you’ll have access to post a question, comment or tip in the Class Discussions. This is not a “live chat,” but Craftsy contributors will answer posted questions and provide tips regularly. You can also view other Class participants’ questions and input to take part in this virtual dialogue among others who have taken the Class and are willing to share tips, answers, or ideas.
Can I print out Class details?
For any Bonus Material that is a PDF Download, yes you can. Just click on the icon/button for the Bonus element you want and print with your local printer.
What are PDF downloads?
These are simply documents, plans, or written materials that are formatted in a way to print out and retain for reference. By simply clicking on the icon/link for any PDF Download that is included with a Class, you can print that document on your own printer or simply view the contents on your computer/mobile device.
Are there any system requirements to view the Class video content?
Your Class video content is best when viewed on a computer manufactured in the past couple of years with a good broadband Internet connection (not dialup). We also highly recommend using the latest version of Firefox, Safari, or Chrome as your Internet Browser, though recent versions of Internet Explorer will work as well. The recommended screen resolution is 1024 x 768 or larger.
Why do you need my email?
We need it to acknowledge your purchase of a Class, and send you a confirmation of your transaction. Also, to maintain your permanent access to the Class videos, you’ll need to Log In to craftsy.com. We guarantee that we will not share your email with any third parties. You may receive email updates from Craftsy from time to time, with details of new Classes and updates. You can easily unsubscribe when you receive any email.
Can I get a refund if I don’t like the Class?
Because you’ll have full access to all the materials and content that is presented in the Class immediately, we can’t offer a refund after purchase. Please review the Class Preview video and the various written descriptions of the Class and each Session before you purchase, so you have a good understanding of the Class content.
How do I contact Craftsy?
If your question is about the Class content, please use the Contact Us Link – and you'll receive feedback from the Class Instructor. Even your fellow Class participants may jump in to offer tips and advice from their experience. If you have other questions or need help, you can email us at craftsy@program-director.net or call us toll-free, at 1-888-891-7203 . Customer Service Representatives will be available Monday-Friday, from 8:00 AM to 4:30 PM Central time, excluding normal holidays.
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