Learn how to turn your passion into your profession as photographer Catherine Asanov shares valuable insights on navigating the business side of photography. Find out how to create a brand identity that sets you apart from the competition and get Catherine’s tips for developing and promoting your signature style. Watch a portfolio review to learn how to select, format, and showcase your best images to convey a versatile, cohesive style. Delve into marketing strategies for effective online and print promotions and learn how to capitalize on SEO and social media to promote your brand and attract new clients. Develop an action plan for finding clients and building lucrative long-term relationships and learn to navigate common legal and budget questions. Get the knowledge you need to jump-start your photography business today!
Class Sessions
Getting Started
6:55
Meet your instructor, style photographer Catherine Asanov, and discover the types of professional photography careers that are available. Catherine will help you determine whether you're a good fit for this line of work and preview how this class will help you unlock the business side of your brain.
Finding & Branding Your Style
15:04
Catherine explains how she found her style and brand and offers tips to help you stand out in a crowd. Next, learn how to create a logo and put together a strong print portfolio. Catherine also gives you advice on building your digital portfolio and making it stand out across all platforms: laptop, tablet and mobile phone.
Portfolio Review
25:35
Garner tips for putting together your own portfolio as Catherine sits down with an aspiring professional photographer to critique his work. They discuss logos and their placement, shot selection, lighting and wardrobe choices. Catherine also shows him how to curate his strongest photos to tell the story of his style and brand.
Marketing Your Work
15:55
Discover the many effective ways you can market yourself: online, with printed materials, and by networking. Catherine shares several creative print options and offers layout guidance as well as tips for building a contact list and ideas for email marketing. Find out the best time to target your marketing efforts and how much of your budget should go to marketing.
Search Engine Optimization
16:35
Understand the world of search engine optimization, or SEO, to drive more potential clients to your website. With the help of an SEO specialist, you'll learn how to organize your website to maximize search results and also find out what you should avoid.
Social Media
22:51
Gain confidence and clients as you embrace social media. Learn how to leverage different platforms -- Facebook, Instagram, Twitter and more -- and discover tools you can use to harness all of them at once. Fine-tune your message based on social media feedback and create a two-way conversation with potential clients.
Client Relations
11:06
Once you've found your clients, you need to build a strong working relationship with them. Catherine offers guidance on effective communication and how to set up and manage expectations, both on your side and the client's. She details the importance of staying on budget and offers tips for getting an agent. Finally, she'll get you through the process of working with a difficult client.
Legal, Sales & Pricing
14:35
Now that you have the skills and vision to become a professional photographer, it's time to focus on the business of creating a business. With Catherine's help, you'll navigate through the process of determining what type of business you want to build, getting insurance, and how to deal with model releases and copyright. Finally, Catherine leads a candid discussion about how to calculate what you should charge for your services and how to make sure clients follow through with payment.
Your Instructor
Catherine Asanov
Catherine Asanov began taking photographs when she was 16 and has since launched a successful photography career in Los Angeles. She works with major corporate and fashion clients ranging from RCA Records to Sunglass Hut to Charles David, and her images were featured in an exhibition alongside the work of legendary photographer Richard Avedon. Her unique creative vision, flair for the dramatic and eye for detail have made her one of the most sought-after young photographers in the industry.
Bonus Material
Breaking Into the Business of Photography - Definitions and Release Samples
Bonus Materials available for download after purchase.
FAQs
Can I purchase a class to keep in my collection?
Yes, we do have a Shop where you can purchase classes to keep. Our Shop items are located under the Shop Tab.
How do I know what the Class covers?
Every Class has a free Preview video you can watch, to give you a flavor of the Instructor and the skills or project that will be covered. In addition, the Overview tab includes a thorough written description of the Class. And finally, each Class Session has a brief written summary of the content in that Session, including the length of each Session video. You will get a good feel for the Class content by reviewing these resources.
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How do I purchase a Class?
First you should decide that the Class is what you want. Review the Class Preview video and the various written descriptions of the Class and each Session before you purchase, so you have a good understanding of the Class content. When you’re ready to purchase and gain access to the Class, simply click the “Add to Cart” button, and proceed through the Checkout process.
How do I access/view my Class?
Once you’ve paid, you can access/view your Class by going to the MY ACCOUNT section of Craftsy. The MY ACCOUNT link is in the upper right-hand area of the website. Within your MY ACCOUNT, a section labeled “My Content” is where the class you purchased will appear, including a link to watch the video of your Class. You’ll also receive an email confirmation after your purchase, which will include a link to view your Class. You can access your Class as many times as you wish, and you’ll never lose access to your Account information. Just be sure to “Log In” for access to MY ACCOUNT.
Do I have to take the Class right away?
No. Any Class you buy will be accessible to you always. You can view your Class whenever you want, and you can view individual Sessions in whatever order you like.
Is there a limit on the times I can view my Class?
No. Your access never expires. You can view any Class you purchase as many times as you want, whenever you want.
Can I view a Class on my tablet device or mobile phone?
No problem. Most newer-model smartphones or other mobile/tablet devices with an internet connection are able to play the Class videos. Simply Log In to Craftsy, and you can view any Class you’ve bought through the MY ACCOUNT section. Or, you can click on the “View Class” link within the email confirmation you’ll receive upon your purchase.
How do I get access to the Bonus Materials for the Class?
Until you purchase a Class, the Bonus material (any extra videos, download materials, etc.) will not be accessible. Once you purchase a Class, and go to view your Class, each individual Bonus element is accessible by simply clicking on each item. You’ll find the Bonus Materials directly below your main Class viewer frame. You can access the bonus materials as many times as you like and/or save them to your device.
How does the Class Q&A Resource benefit work?
Once you purchase any Class, within the Class viewing page, you’ll have access to post a question, comment or tip in the Class Discussions. This is not a “live chat,” but Craftsy contributors will answer posted questions and provide tips regularly. You can also view other Class participants’ questions and input to take part in this virtual dialogue among others who have taken the Class and are willing to share tips, answers, or ideas.
Can I print out Class details?
For any Bonus Material that is a PDF Download, yes you can. Just click on the icon/button for the Bonus element you want and print with your local printer.
What are PDF downloads?
These are simply documents, plans, or written materials that are formatted in a way to print out and retain for reference. By simply clicking on the icon/link for any PDF Download that is included with a Class, you can print that document on your own printer or simply view the contents on your computer/mobile device.
Are there any system requirements to view the Class video content?
Your Class video content is best when viewed on a computer manufactured in the past couple of years with a good broadband Internet connection (not dialup). We also highly recommend using the latest version of Firefox, Safari, or Chrome as your Internet Browser, though recent versions of Internet Explorer will work as well. The recommended screen resolution is 1024 x 768 or larger.
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We need it to acknowledge your purchase of a Class, and send you a confirmation of your transaction. Also, to maintain your permanent access to the Class videos, you’ll need to Log In to craftsy.com. We guarantee that we will not share your email with any third parties. You may receive email updates from Craftsy from time to time, with details of new Classes and updates. You can easily unsubscribe when you receive any email.
Can I get a refund if I don’t like the Class?
Because you’ll have full access to all the materials and content that is presented in the Class immediately, we can’t offer a refund after purchase. Please review the Class Preview video and the various written descriptions of the Class and each Session before you purchase, so you have a good understanding of the Class content.
How do I contact Craftsy?
If your question is about the Class content, please use the Contact Us Link – and you'll receive feedback from the Class Instructor. Even your fellow Class participants may jump in to offer tips and advice from their experience. If you have other questions or need help, you can email us at craftsy@program-director.net or call us toll-free, at 1-888-891-7203 . Customer Service Representatives will be available Monday-Friday, from 8:00 AM to 4:30 PM Central time, excluding normal holidays.
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