Photo of Gwen Bortner

How to Teach It

with Gwen Bortner
How to Teach It
Turn your crafting passion into a profession with Gwen Bortnerís comprehensive approach to teaching craft classes.

Whether you’re a quilter looking to build your stash with a little extra cash or an established professional crafter hoping to teach at international conventions, this class will help polish your pedagogical approach. You’ll learn how to develop a craft class with your particular audience in mind, establish your class rates and fees, choose a class project and communicate clearly with your students. Gwen, a Craft Yarn Council Certified Teacher, also offers valuable tips and techniques on how to market your class and build solid business relationships with craft stores. Her passion for instruction will help guide you through the practical considerations of becoming an instructor on the local, regional and national levels. She also offers advice to retail craft shops wanting to attract more customers by offering in-store crafting classes.

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Lesson plan


Lesson 1. Meet Gwen Bortner

  • Meet your instructor, Gwen, and learn about the Craftsy platform.


Lesson 2. The Business of Teaching

  • Learn about the business aspects of teaching. Gwen goes over the teaching agreement, options for charging fees and how to balance teacher-shop owner responsibilities.


Lesson 3. Class Development

  • Gwen discuss the importance of class development. You'll learn about choosing a topic and length, as well as customizing your class for specific audiences.


Lesson 4. Project Development

  • Discover the importance of creating a class project that is engaging and achievable. Gwen offers several real-world examples for a variety of crafts as well as numerous tips and invaluable advice.


Lesson 5. Marketing

  • Get the marketing tips and techniques you need to successfully promote your classes. Gwen walks you through the ins and outs of cover letters, resumes, recommendations and presentation.


Lesson 6. Teaching Logistics

  • Walk through the logistics of teaching your class ó from charts and kits to teacher evaluations with Gwen's step-by-step guidance.


Lesson 7. Personal Best Practices

  • Gwen guides you through developing your personal best practices as she discusses what to wear while teaching as well as time-management tips.


Lesson 8. Best Practices in the Classroom

  • Enhance your students' experiences with Gwen's help. Learn how to effectively and efficiently manage a classroom. Also get tips for fielding questions!


Lesson 9. Going National

  • Do you want to take your teaching to the next level? Gwen tells you how!


Lesson 10. Tips for Shop Owners

  • Gwen turns the table and offers advice to shop owners who want to hire and promote instructors. Even if you don't have a shop, understanding these owners' business needs will make you a more successful teacher.

"I learned so much in this class. I am just beginning to teach and felt a bit lost in the woods. This class clarified so much! Gwen is so organized. If I only remember half of what she taught I think it will make me a better instructor. The great thing is if I forget I can always come back here and review!"
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3000+ students have enrolled in this class

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For $49.99 you get:

  • 10 HD video lessons with anytime, anywhere access
  • Downloadable class materials, including sample teaching agreements
  • Hours of detailed instruction
  • Answers from Gwen in our virtual classroom
  Closed Captioned

The Craftsy guarantee

  • Watch classes on your own schedule: wherever, whenever you want.
  • Your access never expires.
  • 100% money back guarantee.

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