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Building Your Business: Smarter Display Cakes

with Chrissie Boon
Building Your Business: Smarter Display Cakes
Turn prospective clients into satisfied customers. Learn business strategies and decorating techniques as you build your skills and a compelling cake portfolio.

Create irresistible display cakes, sharpen your business-savvy skills and discover enticing new decorating techniques with cake designer Chrissie Boon. Learn smart strategies for bringing more prospective clients through the door and displaying cakes that will make their eyes light up. Get professional tips for pricing your cakes. Create designs that exceed your clients' expectations, not their budgets. Easily produce a simple, yet elegant pattern of perfectly spaced Swiss dots. Build complexity with a trendy tier that's textured like birch bark and topped with beautiful sugar flowers. Receive step-by-step guidance for making a show-stopping chandelier cake. Grow your business by instilling confidence and excitement in every prospective client. 

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Lesson plan


Lesson 1. Introduction to Display Cakes

  • Meet your instructor, cake designer Chrissie Boon, as she previews the great decorating tips and business takeaways you’ll receive in this class. Then, get started working with foam cake dummies as Chrissie shows you how to cover them in fondant and discusses why they’re important for getting clients in the door.


Lesson 2. Planning Your Portfolio

  • Gather Chrissie’s expert tips on planning your portfolio. Learn how to research your market and create a diverse portfolio that will appeal to your local client base. Then, try your hand at Chrissie’s simple technique for creating an elegant Swiss dot pattern for a versatile addition to your favorite cake designs.


Lesson 3. Staying on Trend

  • Add a trendy technique to your decorating toolkit with Chrissie’s unique method for making birch bark — perfect for that rustic, chic cake your clients keep asking about! You’ll also get advice for staying on trend and more ideas for adding modern designs to your portfolio.


Lesson 4. Reaching a Higher Price Point

  • Learn how to appeal to a range of clients with techniques that help your designs reach a higher price point. Chrissie takes you step by step through the process of making her signature sugar flower — an elegant embellishment that will take your cakes to the next level in both visual appeal and retail value.


Lesson 5. Show-Stopper Cakes

  • Create cakes that truly wow and are guaranteed to get clients in the door! Chrissie reveals the structural secrets behind her show-stopping chandelier cake, which hangs upside down from either the ceiling or a stand. She also demonstrates important techniques, such as how to cover the suspended cakes in fondant and stack them within the structure.


Lesson 6. Finishing Your Show-Stopper Cake

  • Finish your show-stopping cake with elegant embellishments and learn how to cut and serve a cake that’s hanging upside down. Chrissie also covers additional considerations for presenting this style of cake, which require important research on the part of the decorator.


Lesson 7. Pricing & Promotion

  • Bring your creative business training full circle as Chrissie shares her secrets for pricing the various “tiers” of her portfolio. She also offers professional tips for promoting your beautiful work. A perfect portfolio is only as effective as the potential clients who see it!

Praise for Chrissie Boon's Small Cakes, Big Business:

"This class was fantastic! I love that it is a business class mixed with a design class! As someone who works a full-time job and runs a cake business as well, the tips on preproduction and the concept of a line of simpler, "what you see is what you get" cakes are invaluable. It is a way I think will help me grow my business so I can start to scale back on my day job eventually. Chrissie is a great instructor. She comes across as knowledgeable and presents clearly. She was easy to follow and I would buy any class she teaches!"
avatar - MorselsByMark
Montreal, QC Canada

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For $49.99 you get:

  • 7 HD video lessons with anytime, anywhere access
  • Class materials that include supply lists and diagrams for building a chandelier cake
  • Hours of close-up instruction
  • Answers from Chrissie in our virtual classroom
Skill Building
Cake Decorating
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