with Lisa Raffael
Benefit from Delicious Desserts owner Lisa Raffael’s experience as she takes you through all the facets of starting your own cake-decorating business. Learn how to navigate through U.S. zoning laws, business permits and tax codes. Whether starting your business in Atlanta or Zürich, in Lisa's guidance will help you develop the right name and logo. Learn to build an online presence as well as relationships throughout the cake community. Lisa offers invaluable advice on how to maximize efficiency, all while keeping your costs to a minimum.
Meet your instructor, Lisa Raffael, an award-winning cake designer and a three-time winner on Food Network’s Cake Challenge.
Learn how to work with the local zoning board and health department and whether you should bake from home, if zoning allows, or rent a commercial kitchen.
Lisa leads a discussion on how to trademark your business name and how to structure and register your new enterprise.
Get tips from a tax expert before Lisa discusses the importance of knowing all of your fixed and variable costs and how to price your cakes.
It’s time to go public! Learn how to make your logo and website stand out among the crowd and where and how you should advertise.
Harnessing the power of social media will be paramount to your success. Learn about how to use social-media sites to promote your business.
Learn how to run smooth client consultations that value you and your client’s time and end with a signed contract.
Plan your time accordingly as Lisa advises how to develop a timeline and checklist and consider what can be done ahead of time.
Lisa takes the stress out of this final detail by sharing her experience and tips for getting your cake to its destination on time and intact!
"Lisa is so informative. She explains all of her details thoroughly, yet manages to not over-explain or spend more time on any one topic than necessary. She answers every question — and she does so quickly and respectfully. Thank you so much for this course...I've enjoyed ever minute of it and I'm sure I'll get more out of it each time I review it!"
- Jenny Craig