What Helps Sell More Patterns?

It’s true: some people judge books by their covers, and some potential buyers judge patterns by their listings. No problem; just make a great listing! 

Buttoned Fingerless Gloves

Buttoned Fingerless Gloves by Mon Petit Violon designs

Choosing the right price for your pattern

  1. Use free patterns to gain more awareness and bring more potential customers to your pattern store. Free patterns are the most downloaded patterns, and therefore appear in more promotions and customer search results. Some of the most successful pattern designers gain more sales of their paid patterns by using free patterns to gain awareness and drive traffic to their pattern store.
  2. Minimize updates to the pricing of your patterns. It’s best to keep pricing of your patterns consistent, as to not create a negative user experience for customers who may view the price of your pattern in a promotion and then see a different price when trying to download the pattern. It’s for this reason that any instance of an existing free pattern being changed to a paid pattern will not go into effect until 48 hours after the change is made.

Great Photos Matter

  1. Use live models to show the finished item in action. If your pattern is for a child, find a cute kiddo to show it off! If it’s a plus-sized sweater that complements curves, find a plus-size friend to model it. In other words, buyers want to see your pattern in action on a real person.
  2. Take pictures in natural light. Most people don’t have access to professional lighting equipment and photo assistants. So to make your photos look great, try shooting them in natural (day) light. Flashes are harsh and can cause glare and other unpleasant effects. Sun, on the other hand, is like that giant Klieg light in the sky. But remember, shoot with the sun behind you, or to the side of your subject, otherwise it will be backlit and hard to see.
  3. Don’t take pictures of yourself. If you want to model your design, have someone else take the photo. By having a friend take a picture (or you taking a picture of a friend), you can get more angles/views of the design–a definite positive!

Great Descriptions Spark Interest

  1. Be descriptive. This is your first (and likely only) opportunity to convince your reader why your design is so fabulous. So don’t leave anything important out. Talk about your inspiration, share what makes it so different/unique/special/wonderful, and describe how fun it is to make. They say the devil is in the details, but you might find it’s actually the sale that’s in the details.
  2. Be concise. You might think that this is contradictory to the first step, but they go hand-in-hand. The key is saying it in an easy-to-understand and efficient way. Don’t say “Kids are the kind of people who will look good in the sweater I made with this design.” Instead, say: “This sweater looks great on kids!”
  3. Include specific sizing information, if appropriate. Not only will this please potential customers and help close more sales, it will save your precious time answering tons of detailed questions about sizing from potential buyers.

A Few Final Kickers…

  1. Make sure the ‘Price is Right.’ Search the web for current prices on patterns that are similar to yours. This is what your potential buyers will do to decide if you are offering a fair price. Make sure your pattern is competitive!
  2. Give buyers someone to relate to. People who seek out indie patterns are often motivated by interest in buying from a real person, instead of a hobby-centered corporation. So, don’t be afraid to share a few details about yourself and your crafting life. You’d be surprised of the difference it makes!
  3. Proofread. It’s worth the extra few minutes to preview and re-read what you’ve written to make sure you’ve said everything you wanted to say, and you’ve spelled things correctly and made things easy to understand. Misspellings and confusing phrasing can appear unprofessional to potential customers (no matter how great your pattern is).

Good luck! We’re thrilled to feature your patterns to the Bluprint community. If you have any questions on how to sell your patterns on Bluprint, please send an email to patterns@craftsy.com.

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