Rob Sheppard asked:
I think you have an interesting idea of working your subject against the background of "rock" and lichens. A challenge you are facing is one we all face we see the world differently than the camera. You saw the flowers just fine and all of the other details. The camera could care less about any of that. It only cares about what is light and dark. In this case, the harsh sunlight is creating a lot of light and dark areas next to each other, and the camera is overemphasizing them. That makes the photo hard to discern for anyone other than the photographer who has a memory of taking the shot. This image would look much better on a cloudy day or in the shade.