Online Class

Breaking Into the Business of Photography


Discover business best practices to turn your love of photography into a profitable career.

Skill Level


What You Get

  • 8 Streaming HD video lessons with anytime, anywhere access
  • Class materials
  • Hours of close-up instruction
  • Answers to student questions from instructor Catherine Asanov
  • Closed captioning available (web only)

How it works

  • Once you purchase find your class in your class library.
  • Watch on any device anytime.
  • Find class materials in the class viewer.

Class Overview

Learn how to turn your passion into your profession as photographer Catherine Asanov shares valuable insights on navigating the business side of photography. Find out how to create a brand identity that sets you apart from the competition and get Catherine’s tips for developing and promoting your signature style. Watch a portfolio review to learn how to select, format and showcase your best images to convey a versatile, cohesive style. Delve into marketing strategies for effective online and print promotions and learn how to capitalize on SEO and social media to promote your brand and attract new clients. Develop an action plan for finding clients and building lucrative long-term relationships and learn to navigate common legal and budget questions. Get the knowledge you need to jump-start your photography business today!

Lesson Breakdown

1. Getting Started
Meet your instructor, style photographer Catherine Asanov, and discover the types of professional photography careers that are available. Catherine will help you determine whether you're a good fit for this line of work and preview how this class will help you unlock the business side of your brain.
2. Finding & Branding Your Style
3. Portfolio Review
4. Marketing Your Work
5. Search Engine Optimization
6. Social Media
7. Client Relations
8. Legal, Sales & Pricing

Taught by

Catherine Asanov
Catherine Asanov
Catherine Asanov began taking photographs when she was 16 and has since launched a successful photography career in Los Angeles. She works with major corporate and fashion clients ranging from RCA Records to Sunglass Hut to Charles David, and her images were featured in an exhibition alongside the work of legendary photographer Richard Avedon. Her unique creative vision, flair for the dramatic and eye for detail have made her one of the most sought-after young photographers in the industry.
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