Marketing

Michael Lengel

Michael Lengel

Senior Marketing Manager, Social

Michael is an Ohio transplant, trading the rust belt and long winters for 300 days of sunshine in the beautiful, dynamic city of Denver, nestled in the foothills of the Rocky Mountains. Michael studied journalism, psychology and neuroscience at Miami University in Oxford, Ohio. His background is in journalism, writing for local and regional dailies, Morning Edition and All Things Considered for an NPR affiliate, digital production and design for FourFourTwoUSA, managing content, social media and content strategy for various Denver startups, and contributing music for various art installations, projects and film. Joining a nascent Sympoz team in the fall of 2010, Michael has enjoyed the challenges and excitement of a startup, driven by the passion and inspiration of the Craftsy community.

Beyond Craftsy, Michael enjoys running, yoga, an unhealthy amount of playing/watching/attending soccer matches, and recording shoe-gaze music with Distant Correspondent. He is the proud owner of the most adorable pointing griffon you could ever hope to be slobbered by, Ezra — the 45 pound lap dog.

Kirk Moore

Kirk Moore

VP of Marketing

Kirk believes Craftsy is the most exciting intersection of crafting and computing since the invention of the Jacquard loom. Prior to joining Craftsy, he was a consultant with McKinsey & Company where he accumulated many frequent flier miles and hotel points. Kirk holds a BS in computer science from Northwestern University and a PhD in economics from Harvard University.

Kevin Kovach

Kevin Kovach

Facebook Performance Marketing Associate

Kevin Kovach has finally returned to his home state of Colorado after going to college in Connecticut for math and graduate school at Columbia for statistics. He enjoys hiking, trash talking inferior football teams, eating sushi, and playing the Super Mario theme song on ukulele. Has been called the James Dean of his family, but is unsure what exactly that means.

Kevin is thrilled to be a part of the Sympoz and Craftsy team, and will soon be a proud owner of a Husky or Lab when he finally makes up his mind on which to get.

Lisa Ly Pohlman

Lisa Ly Pohlman

Digital Designer

Lisa is a transplant from the midwest. After graduating from Iowa State University with a BFA in Graphic Design, she moved to NYC and interned with a studio specializing in branding, sustainability, technology, and social purpose. Upon returning to Iowa, she worked full-time as a designer for a non-profit and served at a local cafe for kicks.

In May 2011, the mountains of Colorado beckoned her, and she moved to Denver on a whim. After a year of exploring the local art scene, she is now excited for her latest role as graphic designer on the Sympoz/Craftsy team.

In her spare time, Lisa designs for her small side business XO & CO, plays with her Craftsmen 8×10 table-top letterpress, attends indie music concerts, practices yoga, and climbs. As a side note, she likes her coffee black and is always in the mood for treats.

Blair Madole

Blair Madole

Social Marketing Associate

Blair graduated with honors from the University of Colorado with a B.S. in Journalism, a B.A. in Political Science and a certificate in International Media. She has a score of jobs cluttering her resume, ranging from working with law firms and oil companies (it’s not her fault, she’s from Texas) to writing for the weekly newspaper in Boulder, CO, and analyzing shopper behavior for WhiteWave Foods. Yeah, it took her a while to discover what she really loved doing—being creative in a fun and productive work environment.

Blair’s favorite things in life are her runty golden retriever named Toby, her Global kitchen knife and pretty much anything fuzzy. She loves to read, ride horses, cook and drool over online menus. She is also a knitter, albeit a poor one, so it is a good thing she discovered the helpful classes at Craftsy.

Katie Alex

Katie Alex

Outreach Marketing Manager

For someone who loves the ocean as much as Katie, Colorado seems like an odd place to land. After living in four time zones over the course of a year (Hawaii-Aleutian, Eastern, Pacific, Eastern again, and finally Mountain), that’s exactly what happened. Katie moved to Denver from South Carolina in 2007 and hasn’t looked back.

Since Katie moved to Denver, she’s done everything possible to ignore the fact that she has a BA in Political Science from the College of Charleston, instead finding her business feet in the world of marketing. Though she misses her days editing an online magazine for bail agents and bounty hunters, she’s excited to be working with the fantastic Craftsy team.

Katie is a self-described “aspirational crafter” and spends the weekends inevitably but enthusiastically botching DIY projects. In her spare time, she likes to read, do yoga, and cheer on the Carolina Gamecocks (don’t get her started on where the real USC is). She is particularly fond of the Oxford comma, her KitchenAid mixer, and her two dogs.

Mike Daecher

Mike Daecher

VP Marketing

Mike recently moved to Boulder, CO after finger weaving his way across the USA on an epic road trip with his wife and two sons. He’s now expanding his interests in the fiber arts by learning to crochet woodland animals for his 8-year-old son, who introduced the family to finger weaving in the first place. Thanks Finn!

Originally from Pennsylvania, Mike graduated from Dickinson College with a B.A. in Political Science and certification in Secondary Education. Online education is one of the main reasons he started working on the internet almost 20 years ago, first at the University of Texas at Austin and then at New York University. For the past 13 years he worked at About.com, where he started as Education Editor and later became part of the executive team, heading up the Content and New Platform teams.

After traveling around the world, and living in California, Texas, New York, and Pennsylvania, Mike is now happy to call Colorado home, and indulge his passion for vintage motorcycles, mountain biking, film photography, baking fruit pies, and spending quality time with his family.

Melissa Cocks

Melissa Cocks

Marketing Outreach Assistant

Melissa has joined us all the way from Cape Cod, where she grew up by the ocean and never imagined she’d live in a land-locked state. Regardless, here she is, as happy as a clam! She recently spent a year living in Ireland and since then has been working on removing excessive ‘likes’ and Irish slang from her sentences.

To bring her European adventure to an end she backpacked the Mediterranean islands from the South of France all the way down to Sicily, working on a biodynamic farm, camping and getting into crazy mix-ups along the way. Her love of nature and her obsession with owls are borderline cause for concern and have resulted in her dragging friends and family to zoos all over the world.

Melissa now aims to dust off all of her craft materials that she abandoned since she developed wanderlust and is eager to inspire others to do so as well while working at Craftsy.

Marc Okeon

Marc Okeon

Director of Retention Marketing

A native Floridian, Marc made Colorado his home over 10 years ago. He gladly traded humidity and hurricanes for 300-plus days of sunshine and fluffy snow. These days, the closest he gets to alligators is in the Denver zoo.

Marc has had an eclectic work history in merchandising, purchasing, financial analysis and marketing – in industries ranging from grocery to consumer electronics to ecommerce. He’s thrilled to be at Craftsy where we he hopes to expand on his one crafty pastime, brewing beer.

Marc spends his free time with his wife and two beautiful daughters enjoying everything that Colorado has to offer. He holds a bachelors degree in History from University of Florida and an MBA from University of Colorado at Denver.

Ben Mercuri

Ben Mercuri

Interactive Designer

Ben most recently moved from Chicago where he graduated from a small art school with a BFA in Graphic Design. He spent part of his schooling in Florence, Italy where he fell in love with one of his many passions, photography. His favorite thing to do is create, whether he is designing something on his computer or woodworking in his garage, his creativity has to come out.

In his spare time he loves anything that involves being outdoors, but mostly climbing and hiking (or something else)

He is so excited to be a part of the Craftsy team and to learn more about the world of crafting.

Rachel Kiriakos

Shannon Gray

Jr. Interactive Designer

A Colorado native, Shannon grew up in Colorado Springs, and upgraded to Denver around 10 years ago in search of more excitement. Before joining the Craftsy team, she was a college student at Metropolitan State College of Denver, where she earned a BFA in Art with an emphasis in Communication Design.

When she’s not designing, Shannon spends her time in dance circles, volunteering as an Art Directors Club of Denver board member, listening to live music, and exploring the mountains with her fiancé in their Volkswagen bus. Now that she’s a Craftsy team member she plans to step-up her crafting game by learning how to knit.

Eric Wright

Eric Wright

Email Marketing Manager

After spending his early years in New England, Eric decided it was a good idea to move away to Wisconsin. While in Wisconsin Eric did three things: graduate from Beloit College, find work at The Bon-Ton Stores as a copywriter and invent the world-famous doughnut dog (sort of like a corn dog, but with doughnut breading). After a few years in snowy Wisconsin, he had enough and moved away to Denver.

In Denver, Eric found temperatures almost always above 50, mountains and a job at Craftsy/Sympoz. Although not a crafter by trade, he enjoys brewing beer, creating culinary travesties, running long distances through mountains, playing music, and spending time with his two dogs.

Oh and if you would like a doughnut dog, let him know. They will soon take over the state fair scene…

Lucas Thelosen

Lucas Thelosen

Director of Facebook Performance Ads

When Lucas is not in his workshop building something, he is probably playing with his daughter, who loved starring in a Craftsy class. Or he may be at work, analyzing large sets of data to make sound business decisions.

Growing up in Germany, Lucas came as a student to the United States to study English.  He embraced the entrepreneurial spirit he encountered and never returned to Europe. Bringing finance and operations experience, Lucas is a part of the business team.  As his first position outside of the financial industry, Lucas has quickly grown to love the work environment and people of Sympoz/Craftsy.

Laura Mier

Jr. Marketing Associate, Social Media

Before moving to Colorado in 2009, Laura earned her BA in Journalism and Media Studies at the University of Nevada, Las Vegas and was working as an entertainment journalist in the City of Sin. Now, she brings her love of lifestyle and leisure topics to Craftsy, where she creates engaging Facebook content for fine art, culinary and photography audiences. She’s been to boarding school, raised chickens, won a spelling bee, lost a beauty pageant, seen more celebrities than she can count, lived in a Volkswagen bus, flew in a helicopter, been published many times over and has seen bears in the wild … though not in that order. When she’s not working, you’ll find her exploring Colorado’s quaint mountain towns, taste testing Denver’s best microbreweries and experimenting with vegan recipes in her home kitchen.

Kari Delany

Kari Delany

Content Marketing Associate

Kari is fortunate enough to be part of a family and community of crafters and artistic types, and is rather delighted to be working for a company dedicated to creation. She comes to Craftsy from Sage Hospitality, and prior to that lent a hand to female entrepreneurs with everything from project coordination to retail merchandising.
A native Coloradan, Kari neither skis nor snowboards, but she does have a soft spot for chair lifts and gondolas. If she were given a choice of super power, it’d be a toss-up between telekinesis and teleportation. She is an avid doodler, a former bunhead, a developing mosaicist and a pretty damn good whistler.

Ronnie Green

Ronnie Green

SEM & Display Advertising Manager

I am originally from Tampa, FL and a proud graduate of the University of South Florida. I moved to Denver in 2003, gladly trading the heat and humidity for some actual seasons. When not working on the Paid Search/SEM Campaigns for Craftsy, you can find me at a Rockies game, cheering on the Tampa Bay Bucs or working on my 125 gallon aquarium. You can also find me spending time with my wife Kristin or our Golden Retriever, Mia.

Carrie Kaufman

Carrie Kaufman

Marketing Associate, Email

Carrie was born and raised in Kansas City, but has always considered Colorado a second home. Since making the move to Denver, she spends any free time she has up in the mountains—hiking, exploring new cities, and stopping at any local microbreweries along the way. After graduating from St. Louis University in 2010, Carrie began her marketing career at Hallmark Cards, as a part of their digital product team (no, she didn’t get to write the greeting cards). Upon moving to Denver, she took a role with DISH Network, working on their web and email strategy. Carrie is beyond thrilled to be a part of the Craftsy team and the mission that it represents. She’s hopeful that (with a few more classes) she just might be able to master the skills of artisan bread making and cake decorating… only time will tell.
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Nick Veith

Nick Veith

Senior Manager Digital Marketing

Nick grew up in a small mountain town in CA and attended college in the empire state building in NY. After experiencing the extremes he discovered Denver, the perfect combination of outdoors and city. He enjoys rock climbing, mountaineering, bluegrass festivals, brewing beer and leveraging data to solve real world problems.
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Jayni Butta

Jayni Butta

Facebook Performance Marketing Associate

Finally back in her home state, Jayni spends her spare time enjoying everything Colorado has to offer. After leaving in 2007 to attend The University of Arizona, followed by a move to San Diego, she quickly realized that her happy place is along the foothills of the Rockies. With a degree in Marketing and a minor in Italian (don’t ask her to actually speak it), she joined the startup world upon graduation and has experienced everything from all-nighters to the craziest ping-pong matches ever seen. Her previous roles have allowed her to wear many hats that ultimately led to her love of social media marketing, advertising and analytics. On the weekends you can find her spending time with her family, fiancé & Great Dane mix. Her favorite pastime is cooking up anything she can imagine (and subsequently using those around her as taste-testers)!

Jessica Hutton

Jessica Hutton

Instructor Liaison

Jessica is originally from Maine and grew up in Upstate NY. After earning a BFA in ceramics from SUNY Potsdam and moving around the country as a starving artist for a few years, she decided to do a quick stint in the Army which brought her to beautiful, sunny CO! Always with at least 5 projects running at any given time, Jessica loves to make things of all sorts working with wood, clay, metal, glass, paper, fabric, epoxies, paint, wax and anything else she can get her hands on. Jessica is incredibly excited to have found such a great new crafting resource and workplace in Craftsy.

Rob Mestas

Rob Mestas

Social Marketing Associate

Colorado born and bred, Rob grew up in Arvada and moved to Denver to attend college. After years of studying Psychology and Nutrition, he decided to choose a career in Marketing. Before joining Craftsy, Rob’s work ranged from a Denver
non-profit organization to digital agencies in Boulder and Denver.

When not working Rob spends his time cleaning up after his corgis, biking, baking various goods, cleaning up after his corgis, snowboarding, reading, shopping and cleaning up after his corgis. He also has two little corgis that he loves.

Rob is so happy to be part of the Craftsy team and to finally learn how to finish the knitting project he started.