Are you a crafty mastermind looking to sell your work? Author Tara Swiger has written a book just for you!
Market Yourself: A Marketing System for Smart and Creative Business Owners is more than just a book about marketing it's a book about YOU. Your strengths, your weaknesses, what makes your product unique and good and worthy of an audience. In its 150+ pages, you'll find more than 30 hands-on worksheets designed to take your business forward, fast!
"Do you love to make things, but hate the idea of marketing them? Take a deep breath, make some tea and spend some time with Tara's book. She's a gentle, encouraging guide through the landscape of promotion. You'll build yourself a marketing plan that's both comfortable and doable."
- Diane Gilleland, CraftyPod.com
"Market Yourself takes your passion for making to the next level by teaching you step by step how to get your product into your buyer's hands. Tara encourages and inspires but ultimately challenges you to create the growth you are looking for in your business. You will be amazed and intrigued by what you begin to learn about yourself as well as your brand."
"You will feel like you are in one-on-one coaching sessions with Tara. She communicates like she knows you, your product and what you need to succeed."
- Kerry Burki, HandmadeSuccess.com
Tara Swiger has read all of the marketing books so you don't have to.
This book is a wonderfully distilled way to create a marketing plan for your small crafty business. Along the way, she helps you figure out just who your business self is, what exactly you sell and who and where the tribe of people who will buy your stuff are.
She does it all through common sense and experience with a minimum of marketing-speak. She's packed the book with worksheets so you can go back and review, build on or change all the aspects of marketing your business.
There is not only one way to do or be successful at business. In our current world, the more personal every piece and step of a business is, the more chance of success it has. Plus it's more fun.This is one of the few business books I've read that is focused on you the maker and how you'd like to do business within the framework of your budgets of time, money and inclination.
- Knitty, First Fall 2012 issue
Cooperative Press is an innovative independent crafts publisher with a business model that pays our authors fairly and offers them considerably more control over their books. You can find us in many places online, including Twitter (@CoopPress), Facebook and Ravelry. Thank you for supporting independent publishing!