Improve your product photography and your sales with images that give you an edge in the marketplace and attract the customers you want. Professional photographer and small-business owner Jessica Marquez demonstrates how to create simple tabletop setups that bring any product to life. Then, discover how to manipulate light, use a variety of backgrounds and shoot from different angles so that you always show your products in their best light — indoors and out! Next, learn how to incorporate a live model into your shots, and get tips for lighting and directing your subject for relaxed, natural-looking photos. Finally, find out how to expertly style props to lend personality and depth to your shots, and learn to create and scale editorial images with confidence. Plus, get postproduction tips for flawlessly finished images that resonate with your customer.
Explore hand embroidery for a fun, relaxing way to bring your inspirations to life! Join author Jessica Marquez, and learn essential techniques that ensure your stitches are consistent every time you pick up a project. Refresh your basic skills with smooth satin stitches that won’t pucker and French Knots that always stay put, and use whipped and threaded stitches for an impressive look with easy execution. Master tricky knotted, looped and fill stitches like the fishbone, cretan and bouillon for polished designs, and learn three easy methods to transfer any design to fabric–including two that don’t even require an iron! Jessica will also show you how to embellish a T-shirt with dazzling stitched detail as you learn stabilizing strategies for stretchy knits, and create your own patterns from cherished photos and drawings.