Learn how to turn your passion into your profession as photographer Catherine Asanov shares valuable insights on navigating the business side of photography. Find out how to create a brand identity that sets you apart from the competition and get Catherine’s tips for developing and promoting your signature style. Watch a portfolio review to learn how to select, format and showcase your best images to convey a versatile, cohesive style. Delve into marketing strategies for effective online and print promotions and learn how to capitalize on SEO and social media to promote your brand and attract new clients. Develop an action plan for finding clients and building lucrative long-term relationships and learn to navigate common legal and budget questions. Get the knowledge you need to jump-start your photography business today!
Join rising industry star Catherine Asanov behind the scenes as you learn to take striking portraits. Learn which modifiers Catherine considers indispensable, and create simple lighting setups that flatter any subject. Discover the key to expressive character portraits as you explore gels, props and creative effects to convey mood and engage your viewer. Learn to use wardrobe and makeup to pump up the impact of your shots, and direct models quickly and confidently with Catherine’s expert advice. Learn foolproof strategies for outdoor lighting and use advanced post-processing techniques to enhance your photos. Start taking the stunning portraits that ensure your portfolio stands out from the crowd!