How Color Affects You: What Science Reveals
William Lidwell- In-depth Instruction; over 201 mins
- On-demand video access anytime
- Bonus downloadable PDF resources
- Access to class Q&A
- Available for purchase: $94.95
Uncover the meaning of colors and how our brains are hard-wired to perceive and react to different hues in particular ways. With design expert William Lidwell as your guide, you’ll learn about the foundations of color science and how color shapes our perceptions. Next, explore the powerful status signals and moral associations hidden within black and white hues. Think red is always a signal for danger? Discover how this bold color can also signify fear, strength, beauty, status, passion and more. Spin the color wheel to yellow, and you’ll learn the answers to a variety of fascinating questions about the spectrum’s most vibrant color. Then, Lidwell will discuss how verdant hues can help foster creativity, decrease anxiety and reduce mental fatigue. Finally, explore blue hues, and find out how this color can promote creativity and well-being, but also represent sadness and melancholy.
William Lidwell
William Lidwell has worked on product design and user interaction for more than two decades. During that time, he has frequently consulted on design and consumer experience with leading firms, including Harrah's, IKEA, Merrill Lynch and Procter & Gamble. His books include the best-selling design guide “Universal Principles of Design,” which has been translated into more than 20 languages. He has also written and edited other works, including Deconstructing Product Design and the Makeshift column for MAKE Magazine.
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Unlock exclusive member content from our industry experts.
- 24/7 Access to Over 2,000 Premium Classes and Hundreds of Instructional Videos Across 20+ Categories
- Extensive Library of Downloadable Patterns and Recipes
- Stream and Download Classes Anywhere with the Craftsy App
- Share Your Membership with up to 3 Friends or Family Members
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- Admission to Exclusive LIVE Streaming Virtual Events
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How Color Affects You: What Science Reveals
with William Lidwell