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  • 8 HD video lessons with anytime, anywhere access
  • Class materials that include sample contracts
  • Hours of close-up instruction
  • Answers from Catherine in our virtual classroom
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Photo of Catherine Asanov

Breaking Into the Business of Photography

with Catherine Asanov
Breaking Into the Business of Photography
Discover business best practices to turn your love of photography into a profitable career.

Learn how to turn your passion into your profession as photographer Catherine Asanov shares valuable insights on navigating the business side of photography. Find out how to create a brand identity that sets you apart from the competition and get Catherine’s tips for developing and promoting your signature style. Watch a portfolio review to learn how to select, format and showcase your best images to convey a versatile, cohesive style. Delve into marketing strategies for effective online and print promotions and learn how to capitalize on SEO and social media to promote your brand and attract new clients. Develop an action plan for finding clients and building lucrative long-term relationships and learn to navigate common legal and budget questions. Get the knowledge you need to jump-start your photography business today!

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Lesson plan


Lesson 1. Getting Started

  • Meet your instructor, style photographer Catherine Asanov, and discover the types of professional photography careers that are available. Catherine will help you determine whether you’re a good fit for this line of work and preview how this class will help you unlock the business side of your brain.


Lesson 2. Finding & Branding Your Style


Lesson 3. Portfolio Review


Lesson 4. Marketing Your Work


Lesson 5. Search Engine Optimization


Lesson 6. Social Media


Lesson 7. Client Relations


Lesson 8. Legal, Sales & Pricing

"Thanks for the clear guidelines and broad overview of the business of photography. I liked the 'questions I need to ask myself' section."
avatar - Miring'u Kamwati

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