Affiliate Program FAQs

General Program Questions

What is the Craftsy Affiliate Program and how does it work?
What sets Craftsy’s Affiliate Program apart from others in the crafting/DIY space?
Is my website eligible for the Affiliate Program?
Are there any fees?
Can I become an affiliate if I live outside the United States?
If I have multiple websites, do I need to apply separately for each one?
What is your commission rate?
Is there a minimum annual sales threshold?
Will you provide extra support for high-traffic websites?
Do I receive any discounts on Craftsy courses and products since I’m an affiliate?
Can I use images from Craftsy on my websites?
Does Craftsy have a dedicated program manager to contact for more questions?

Joining & Creating Links
How do I sign up?
How do I know if my application has been received or if I have been accepted into the Affiliate Program?
How do I create links to Craftsy?
Am I obligated to place a certain number of links on my website?
What if I need help with linking and HTML code for my promotions?

Commissions, Account Information & Reporting
How does the Affiliate Program know when I should receive credit for an order?
When and how do I get paid?
What sales and revenue reports does ShareASale provide?
How do I optimize my promotions to maximize my earnings?
What if I forgot my ShareASale account password?
What is your return days or cookie policy?
Do I earn commission credits if someone clicks on a product on my site and then buys a different product?

General Program Questions

What is the Craftsy Affiliate Program and how does it work?
The affiliate program allows participating websites to earn commissions on sales referred to Craftsy using specially tracked links. We provide you with custom links and banners that you can post on your marketing channels. When a visitor you’ve referred to us purchases a Craftsy class or physical product, we’ll keep track and give you a commission on the sale.

What sets Craftsy’s Affiliate Program apart from others in the crafting/DIY space?
Craftsy’s affiliate program offers you a wide variety of incentives and content to fit your affiliate marketing needs. This includes a new buyer incentive, repeat buyer incentive, referral incentive and a wide array of high-quality content and marketing materials to help you attract prospective Craftsy customers.

Such a diverse group of incentives and high-quality creative content are not common in affiliate programs in this space, and this sets Craftsy’s affiliate program apart from those of its competitors. Craftsy offers special discount promotions to top performing affiliates and is happy to offer advice to affiliates for optimizing their promotions, informed by Craftsy’s expert internal marketing team.

With diverse product offerings in multiple hobbies and a user base of more than 9 million people, Craftsy is a well-known name in the industry. This gives you a leg up when you become a member of its affiliate program. Rest assured that when you promote Craftsy’s high-quality, interactive, expert-taught online classes that never expire, you’re offering your readers the best of the best.

Is my website eligible for the Affiliate Program?
We accept content-rich websites that are highly relevant to our products and do not contain objectionable or offensive materials. We discourage coupon sites, cashback/loyalty sites and link farms from applying to our program at this time. Please note that we reserve the right to refuse membership or revoke a membership at any time at our sole discretion. Learn more in our affiliate program terms & conditions.

Are there any fees?
You will not be charged any fees to join the Craftsy affiliate program. It is completely free to participate.

Can I become an affiliate if I live outside the United States?
Yes, as long as ShareASale supports your country of residence. However, we currently only encourage applications from countries where English is a primary language.

If I have multiple websites, do I need to apply separately for each one?
No. Please apply once and list all of your websites on your application regardless of if you plan to advertise Craftsy on them or not. We recommend promoting Craftsy on any of your sites that are relevant to Craftsy once you are approved, as long as they are listed on your application at the time of approval. If you add a website to your profile after the initial approval, please provide written notification to Craftsy.

What is your commission rate?

Craftsy offers generous and competitive commission rates, placing an emphasis on incentivizing affiliates to attract new customers. The following incentive structure offers you flexibility with your promotions and high earning potential:

  • 75% commission on first-time course purchases from new customers (30-day cookie)
  • 15% commission on existing customer course purchases (7-day cookie)
  • 10% commission on supplies purchases (30-day cookie for new customers, 7-day cookie for existing)
  • $15 reward for referring a friend who is accepted into the affiliate program

Is there a minimum annual sales threshold?
There is no minimum sales level required to remain in the program, but you will not receive a commission check until you earn $50 in commission.

Will you provide extra support for high-traffic websites?
Yes, we will be happy to provide special support to help you with your affiliate efforts! Please contact our affiliate program manager at melissa@craftsy.com.

Do I receive any discounts on Craftsy courses and products since I’m an affiliate?
As a Craftsy customer you are free to utilize any of the generous discounts advertised on our website or in printed marketing collateral.

Can I use images from Craftsy on my websites?
All of the content on the Craftsy website is protected by copyright. You may use images and content from our websites in the promotion of our digital and physical products on your own website, however all images/content must be attributed and/or used in conjunction with a sale of the product through the Craftsy affiliate program.If you have a special circumstance that requires the use of any photos, product images or content in a manner that is not consistent with the policy stated above, please contact us for written approval prior to the content’s use. We do not allow affiliates to use affiliate links to any Craftsy user-generated imagery (student project photos or patterns) that feature copyrighted content such as characters, logos, etc. to drive revenue or traffic to Craftsy. 

Does Craftsy have a dedicated program manager to contact for more questions?
Yes, we are committed to supporting our affiliates, and our program manager is available to help! Please contact melissa@craftsy.com for questions about our program and products. Please contact ShareASale for questions and feedback specific to the use of their online software.

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Joining & Creating Links

How do I sign up?
Apply here to become a Craftsy affiliate. Please note that this will take you through the steps of joining ShareASale and Craftsy’s affiliate program all at once. This is a free process through ShareASale, which is our third-party program administrator. Your application will be approved faster if you use an email address that matches the website in your profile (i.e. sally@website.com and www.website.com). This helps prove that you own the domain listed on your profile.

How do I know if my application has been received or if I have been accepted into the Affiliate Program?
If your application has been submitted correctly, you will receive a confirmation email from ShareASale. If you do not receive this email, please check your spam folder. Otherwise, you might not have finished the process correctly and you should resubmit your application. Once you are accepted into the Craftsy affiliate program, you will receive a welcome email from Craftsy.

How do I create links to Craftsy?

When you add a banner or link to your website (taken from ShareASale), it will be tagged with your unique ShareASale ID. Please refer to this step-by-step guide for finding links and banners to Craftsy products and pages in ShareASale.

Am I obligated to place a certain number of links on my website?

There is neither a minimum nor any limit. However, at the least we highly encourage you place a prominent Craftsy banner on your site to maximize your earnings. We also encourage you to use as many links and banners as necessary and appropriate to improve exposure. The most successful affiliates frequently utilize blog posts, newsletters and Facebook to promote Craftsy products.

What if I need help with linking and HTML code for my promotions?
Please contact ShareASale technical support for advanced help with embedding and linking creative assets on your site.

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Commissions, Account Information & Reporting

How does the Affiliate Program know when I should receive credit for an order?

ShareASale tracks a cookie that is automatically applied to the computer of a person who clicks on a banner or text link that has your affiliate ID number embedded within it. Each banner or link that you create is specifically tagged with your ShareASale ID number, letting us know that you deserve commission on the sales you send our way.

You can access all of these banners and links by logging in your ShareASale Account and following this step-by-step guide . Text links can be used from your website, social media channels, put directly into a browser or emailed out in the case of text links. Banners are meant for use on websites, but they can also be effective in email newsletters.

You can test a link by copying and pasting it into your browser. If you are directed to the Craftsy website and the link contains your ShareASale ID, the link is working. Do not copy and paste a landing page url from our website (i.e. www.craftsy.com?SSAID=123456) and confuse it for an affiliate link, since it will not track properly. All affiliate links must begin with “http://www.shareasale.com/…” for them to work properly.

When and how do I get paid?
ShareASale will pay your monthly commission by either check or direct deposit around the 20th of the following month. Your account needs to have a balance of $50 or more before the end of the month in order to receive a payment. Otherwise, it will continue to roll forward into the next month until the $50 minimum is reached and we can issue a payment.

What sales and revenue reports does ShareASale provide?

Each transaction is logged on ShareASale servers and is available for review in detail. ShareASale will provide real-time tracking of your clicks, sales and commissions. Use the links below to find some of the most useful reports, but please note that these links will only work if you are an approved affiliate.

Traffic & Commissions Report

Total Commissions Earned

Transaction Detail Report

How do I optimize my promotions to maximize my earnings?
The Activity Details report in ShareASale shows you the ID for the creative asset (banners or text links) that generated each transaction for a given date range, along with the page the banner or link was clicked from. This will allow you to analyze what’s driving performance or not driving performance from your audience. You can also try to increase the frequency of your promotions and test different variables such as the time of day or week. With this analysis you should take action to do more of what works and less of what doesn’t work.

What if I forgot my ShareASale account password?
If you’ve forgotten your ShareASale password, please click on this link (www.shareasale.com/a-lostusername.cfm) to have your password sent to your email address connected with your ShareASale account. Because your ShareASale account is private, we do not have control over or access to this information. If you have any other issues with your ShareASale account, please contact the ShareASale support team.

Do I earn commission credits if someone clicks on a Craftsy product on my site and then buys a different Craftsy product?
Yes. You will receive full credit for any product on Craftsy that is purchased by a customer who clicks on your affiliate link.

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