5 Essential Tips for Selling Your Handmade Jewelry

Do you have a knack for making handmade jewelry? If so, you could find yourself sitting on a very lucrative business venture. Artisan jewelry is highly desired. People are constantly looking for unique pieces to accessorize with, and if you happen to make one-of-a-kind pieces of jewelry, a successful business could be in your future.

If you are interested in turning your passion and talent for making custom jewelry into a business venture, you are going to need to know how to go about successfully selling your creations. Believe it or not, successfully selling your items can be harder than creating them.

Here are some guidelines to help you on your jewelry selling endeavor:

Pair of Beaded Earrings Hanging from a Glass Bowl
Photo via Craftsy instructor Nancy Cain

1. Be knowledgeable

Make sure you know the materials that you work with. You want to be able to provide an accurate description of the pieces that you are selling. This includes knowing the types of gemstones and metals that you have used in your pieces.

2. Take great pictures

A picture is worth a thousand words, and in the case of selling your custom jewelry, this adage really is quite fitting. This is particularly true if you are selling your items online. In order to sell your pieces, you are going to want to capture the attention of your targeted audience. What better way to do that than with eye-catching photos that make your jewelry pop off the screen?

In order to take proper pictures, you want to display the items appropriately and make sure that the light is capturing them just right. Make use of display stands to properly showcase your pieces and set them against backgrounds that will make them pop; a dark background for lighter pieces and a light background for darker pieces, for example.

For more tips on taking quality photos that makes your marketing sing, check out the Craftsy class Shoot It! A Product Photography Primer with Caro Sheridan.

Silver Knot Pin
Celtic Knot Pendant via Craftsy member Corra Liew

3. Be descriptive

While pictures will attract the attention of your targeted audience, shoppers are going to want to know more about the pieces you are selling. Include a clear and accurate description of your pieces. Incorporate the necessary details, but try to use descriptive language that captivates and further entices your audience. For example, use words like “one-of-a-kind”, “show stopping” and “eye-catching” to really pull your viewers in and make your pieces even more desirable.

4. Back your offer

If you really want to convince your audience that you offer quality craftsmanship and let them know that they will be purchasing a superior piece of jewelry, stand behind your creations. Offer a warranty with each piece. For example, you can offer to replace or repair any damages that happen within a year after purchase. Offering a warranty lets your shoppers know that you offer high-quality work they can trust, which really helps to seal the deal of the sale.

5. Advertise

While creating a Web site or a storefront on one of the online shopping platforms (eBay, Etsy, etc.) is certainly advantageous, in order to drive traffic to your store, you need to advertise. Create a blog and publish descriptive blog posts related to your jewelry. Take advantage of social media. Create a business page on Facebook and post pictures and links to your products. Advertising is vital for your success, so make sure you take advantage of it.

Selling handmade jewelry can certainly be a worthwhile venture. With these tips, you’ll be sure to have great success.

This post was written by Maxine Wells, a freelance writer from Southern California. She enjoys writing about business and finance. In her free time, she loves spending time with her two children. She currently works for Polished Diamonds.

What tips do you have for selling handmade jewelry?

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Toni Williamson

Hello, Can you recommend a formula for selling handcrafted jewelry?
Thanks, Toni

Lila C. Neilsen

These are great tips on how to sell handmade jewelry. It is really best that we come up with creative and effective ways in selling our handmade jewelries to make sure people will know about it and when people know about it, they will take a look at those products and might be interested in purchasing them. Advertising is really important.


I make hand made indian jewelry,the one i make the most is earring,small necklace,and baby braclet

Fiya Ali

One of the very interesting blog post about handmade jewelry. This jewelry items already very craze inthe area of women. It is explains about how to sell the jewelries we made And some important tips about this problem. Nice and very very useful and helpful post. Thank U For posting Keep post this types of useful tips.


I agree. This blog is really interesting. Jewellery owners must read this to know the essential tips for selling their handmade jewelleries. Keep sharing.

Rashi Mathur

I just started selling handmade jewellery at my shop where everything is made by local crafters in my town. You have suggested great tips. Thanks!

Slavic Sun

I find that photography is challenging to convey the beauty and quality of our handmade fashion jewelry made from custom lamp work glass beads and semi precious stones. http://slavicsun.etsy.com


Thank you for the tips. I’ve been making jewelry for 8 years and just recently moved to a different state. It’s like starting all over again. Make sure you compile an email list to stay in contact with your customers. We just launched our new website and without the email list I cannot inform my customers. http://www.bgdzines.com

Mike C.


CR’s Story about finding this rare stone.
As a child I remember playing in the woods next to my childhood home and finding all kinds of different rocks. I would look at them and think “That would make a pretty necklace”. I enjoyed those times exploring when I was young and was always fascinated by nature’s treasures. I seemed to see more than “just a rock”. As I grew up I never pursued my appreciation of those rocks but I always found them fascinating. Even now when I’m strolling by a river or lake I have my gaze caught by the smallest and most intricate shiny “something” while I’m glancing down.
My motivation for the previous reminiscing is a man by the name of C. R. Smith. He is the owner and operator, along with his wife Ilene, of Prospector’s Pouch in Kennesaw, Ga. If there is any example of a “real” prospector C. R. Smith is just that. I’m sure he had the same experiences I did as a child but he certainly has taken this intrigue to another level. With many years of prospecting under his belt he has grown a flourishing business with the passion that he has had since his early years. One of the rewards of this passion is a discovery that he made back in the early 1980’s that he has suitably named Georgia Midnight.
This one of a kind gemstone is so unique because it includes a large number of elements, including precious metals, all combined into one stone, which is very rare. There are 29 different elements present in Georgia Midnight. And C. R. discovered it right here in Georgia. Where you ask? Well that’s a secret that he plans to keep. After all…finders keepers, right? Georgia Midnight is exclusively mined for and sold through Prospector’s Pouch in Kennesaw, Ga. It’s a sight to behold and one of the most unique gemstones you may ever see. It has nuances of gold, silver and platinum with flashes of moon stone and sun stone all suspended in the deep black background that gives it its namesake. Once this gem is polished and cut it is then set into all kinds of unique and unusual designs to produce jewelry pieces that are one of a kind. You just have to see it.
If you are looking for a special piece that is far from run of the mill, Georgia Midnight should be a strong consideration. It’s just that special. You can count on the classic and timeless artistry of Prospector’s Pouch’s designs to create a show piece that is unique to you or your special someone.
The website is Prospectorspouch.com and you can see just a sample of the creations that C. R. and Ilene have to offer in this beautiful discovery of a Georgian geological treasure. In today’s world of smart phones and electronic devices it’s a lost past time to wander in nature and take the time to appreciate all it has to offer. Thankfully it’s something that C. R. Smith and his wife are still passionate about and they share that passion with the rest of us with the artistry they have honed over the last 45 years.
Prospector’s Pouch is located at 2850 N. Cobb Pkwy in Kennesaw Ga. They also have a large selection of all gemstones as well as the spectacular Georgia Midnight. They offer full service lapidary services as well as jewelry repair and design. C.R. and Ilene are there on a daily basis and will make you feel right at home and maybe even part of the family. That’s what they do!
Written by: “The Philosophical Blogger”

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Like the article but the most difficult part is spreading the word, getting traffic and convincing the clients to buy your product.
Working on getting my website up and running –

Kobelli Jewellery

I read your article and you’ve shared helpful tips for selling handmade jewelry. Its not a doubt full if I as you are a good writer. Can you please one favor for me? I want to sale black diamond jewelry from my own store. If you’ve any suggestion regarding how can I increase my sale? please feel free to contact me. You can catch me via mail, call, or contact form from my website kobelli.com.


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